Motion Design Brief

In this assignment, you will be exploring the key principles of motion design, you will design three pieces of animation which demonstrate a range of these animation principles. and you will then go on to produce one of these animations as a finished, polished piece.

You will design and storyboard 3 short (20 second) abstract animations which explore different aspects of motion design.  For example, you could vary the number of objects which are interacting on the screen from one to many across your three designs. You will develop all three into animatics which test the timing, movement and sound, and you will pitch your research, ideas, storyboard, animatic and mock up of the look and feel to the group and for discussion. 

The aim is to produce animation which is abstract and will be made from shapes rather than complex drawings or recognizable objects.  Given that the graphic objects are relatively simple drawings, the choice of colour palette and drawing style are important design concerns.  Each animatic and animation must have a suitable music or sound track of your choice. 

You will research animation/motion principles, generate ideas for animated sequences which apply to these principles, draw storyboards for three sequences, and develop these into animatics with sound. 

You will pitch your work at this point, and use the discussion to choose the one animation you will complete to a finished, polished piece by producing the artwork, sound and animation in line with storyboarding.

Deadlines

Pitch: Monday 10^th October (12.00 – 5.00)

Crit: Wednesday 19^th October (10.00 – 12.00)

Final submission:  Monday 31^st October by 12.00 midday