I decided to do some research into other videos so I could decide on what cuts to make. I also wanted to see what effects I could create when setting the mise-en-scene of the piece.
http://www.youtube.com/watch?v=zEQskIsHKT8
In the above video 'radiolab presents symmetry' I like the idea of symmetry, the way things go together. I think this is something to consider in my piece. I will think about what sorts of things go together, for example, waking up and having an alarm clock. Each scene doesn't last too long and there are many cuts, although my video will probably be a little faster in pace. I also like the way they have used specific noises that emphasize the scene, like at 0.40seconds when the shot gun is fired. I will incorporate this idea into my sequence.
http://www.youtube.com/watch?v=jNVPalNZD_I&feature=related
This video '16:Moments' is essentially what I am trying to create. My video is going to be a sequence of 'moments' leading up to when I leave the house. I will try to encapsulate every last moment that happens from opening my eyes when I wake up to the anguish on my face when I realise I have locked myself out. I like how the video has used a lot of close up shots, I will also does this as it keeps the viewer interested, especially in such a short piece. It is important to emphasize detail and to do this it is necessary to use close up shots.
Tuesday, 24 May 2011
Crash, Bang, Wallop - Response
My initial thoughts for this brief was to think of a sequence that would work successfully incorporating so many fast cuts, whilst still telling a story. I wanted to keep to quite a simple story as I thought this would make it easier to ensure I could make numerous cuts without the video seeming confusing to the viewer.
After some thought I decided my sequence would be a 'day in the life of' but more specifically it would be telling the story of waking up in the morning and showing a routine. I wanted to follow the events that led up to leaving the house. For my 'abrupt ending' I decided that I would lock myself out by leaving the keys in the door. I believed this would allow for several cuts to be made and I could shout out swearing and then cut it partially out, so that the viewer doesn't actually hear the word. I thought It was unnecessary for the viewer to actually hear the word as it would be funnier and less offensive if I cut it out part of the way through.
After some thought I decided my sequence would be a 'day in the life of' but more specifically it would be telling the story of waking up in the morning and showing a routine. I wanted to follow the events that led up to leaving the house. For my 'abrupt ending' I decided that I would lock myself out by leaving the keys in the door. I believed this would allow for several cuts to be made and I could shout out swearing and then cut it partially out, so that the viewer doesn't actually hear the word. I thought It was unnecessary for the viewer to actually hear the word as it would be funnier and less offensive if I cut it out part of the way through.
The Briefs
Crash Bang Wallop
For Crash Bang Wallop, you will use video editing to convey a fast and stimulating experience. To do this, you will need to make a short film piece that is between 15 and 20 seconds in length. Your piece can either describe an everyday situation in a dramatic or dynamic way or subvert the expected response to a situation. For example,
· The unbearable loudness of making breakfast as seen through a hangover
· Riding a children’s roundabout made to seem dark, sinister and threatening
Create 15-20 seconds of video with no less than 30 edits, placing an emphasis on abrupt editing that makes it look as action packed as possible, and creates a mood such as discordance or dynamism. You will try to make a film which creates dramatic impact but is as economical and succinct as possible.
Sussex Lives Podcast
You will be planning, shooting and editing a short interview based film, 1 minute in length, that can be used as a podcast for the Sussex based property and lifestyle magazine Latest Homes Sussex (latestsussex.co.uk).The aim of this series of podcasts is to reflect the diversity of interesting people that live in the region as part of their ‘lifestyles’ section of the magazine’s website, and the series is called ‘Sussex Lives’.
You need to find an interviewee with a quirky or interesting story to tell, line up the interview, record it in an appropriate location and film cutaways to use in the editing. To make the interviews a consistent series, the interview questions will be edited out of the sequence and as a group you need to develop a consistent look and feel for the lower third captioning.
Friday, 1 April 2011
Site Mock Up
I sent another version of my site over to the client for some feed back. I also included some touched up logo's to get an opinion on them and to see if they were satisfactory to the clients needs.I received this email back;
Logo mock up
LogoI mocked up some different versions of a logo to send to the client for some feedback. I wanted to know it the image was what he would want, if the colour scheme was appropriate, thoughts on the text and any improvements he wanted me to make so I could go away and work on them.
Response from client
After receiving this email I made the changes and then sent over my work. This is the email I received back;
Research - Websites
To help me understand the requirement of the website, I looked at some other window cleaning websites both local and national. This would help to see the sorts of things included on websites and establish colour schemes, font styles, logo use and site layouts.I think the logo on this website looks very aesthetically pleasing. The gradients and highlights make the images look 3d and the sparkles and bubbles really relate to the idea of water and shine. I think the use of bubbles could be something I could use in my design as it immediately suggests the use of water.
The background of this page also suggests bubbles and the use of the blue colour again emphasized the use of water. I think blue is definitely the right choice of colour as it is not over powering and looks good on screen.
I like how the colour of the tab changes when it is clicked, this helps remind the user exactly what page they are on. I will use something like this to help aid the navigation on my site.
The white text on the black is easy to read and the navigation is simple but effective. I think I will include a change of colour when rolling over or clicking on a tab. The menu being along the top works well as it is easy to find and simple to use.
The bubble and sparkles down the right hand side of this site are particularly impressive. They add an interesting texture to the page and really emphasize the window cleaning and water use. I like how they are only used down one side of the page. I think the white balances well against the blue and fits in the 'divine' style, it represent the sky and clouds and ties in perfectly with the logo. I think another shade of blue or white would have worked well on the buttons to better in keep with the water idea. I like how there isn't too much information so you don't get lost in it. Also the use of logo's at the bottom of the page add to the professional touch to the site.
This site also uses purple as an alternative along with the blue. The site is simple but neat. I think more graphics would help represent the business more successfully and what it does.
There also could be a logo, to create the idea of a brand, it would help the viewer know exactly what this company does as from first glance it is difficult to establish.
For my site I would definitely like to use the colour blue and incorporate the use of bubbles and sparkles. I will use traditional ideas but modernize them to give them an alternative look, something striking and noticeable. I would like to use buttons at the top of my page that changes colour once clicked so it is easy to tell where abouts on the site you are.
Window Cleaning Research - Logo's
Before I could generate some initial ideas, I felt it would be necessary to research some established window cleaning business so that I could appreciate just exactly what was already on the market and how well they advertise themselves. This would also allow me to see any trends or specific images that may have been used by several companies or typically over used by a majority. I wanted to strive to achieve something less traditionally whilst in keeping with the theme suggested by the client.
For my website I would really like my design to represent the 'Zeitgeist' of the company. For this I would like my design to be: Sophisticated yet modern, using bold graphics and clean lines to embrace the modern day whilst representing a traditional business.
I think this logo is quite successful in some regards as it is simple and the stencil like graphics are striking. However I think the logo could also be
a little confusing as it could look like someone painting rather than window cleaning because the bucket of water could be mistaken to be a tin of paint and the squeegee could be said to look like a paint roller. This is something I will need to consider when designing my logo. It will need to be clear exactly what it is advertising so there is no misunderstanding.
This logo is similar to the one above in it being a man holding a squeegee. this would suggest that people would identify this as being an easy way to represent a window cleaner. This logo is more in a cartoon style and I think it doesn't work as well as the logo above. I may consider incorporate a squeegee and a man in my design, although I think it would be more realistic or perhaps in silhouette.
In this logo I think the use of rhyming words works well as it makes it easy to remember. It is uncomplicated and I think for my design I will also use quite a simple structure as not to over bombard. The word divine is also represented well by the use of wings and a halo, I think it is important the the logo design must reflect the company it is about.
This logo isn't traditionally a way of representing a window cleaner, but I think the use the word ultimate with the strong arm helps represent the message the company is trying to portray. I think if maybe the circle around the edge was replaced with a window it would better emphasize the window cleaning. I like the use of the mountains and scene in the background as it represents the notion of being outside, which is essentially a lot of window cleaning is. The arm also helps put across the physical element of the job, which is important because window cleaning is quite physical.
With all of the logo's above I feel like there could be some colour added. Perhaps blue as it represents water and this could also be used in my design as the client would like blue incorporated.
For my website I would really like my design to represent the 'Zeitgeist' of the company. For this I would like my design to be: Sophisticated yet modern, using bold graphics and clean lines to embrace the modern day whilst representing a traditional business. I think this logo is quite successful in some regards as it is simple and the stencil like graphics are striking. However I think the logo could also be
a little confusing as it could look like someone painting rather than window cleaning because the bucket of water could be mistaken to be a tin of paint and the squeegee could be said to look like a paint roller. This is something I will need to consider when designing my logo. It will need to be clear exactly what it is advertising so there is no misunderstanding.
This logo is similar to the one above in it being a man holding a squeegee. this would suggest that people would identify this as being an easy way to represent a window cleaner. This logo is more in a cartoon style and I think it doesn't work as well as the logo above. I may consider incorporate a squeegee and a man in my design, although I think it would be more realistic or perhaps in silhouette.
In this logo I think the use of rhyming words works well as it makes it easy to remember. It is uncomplicated and I think for my design I will also use quite a simple structure as not to over bombard. The word divine is also represented well by the use of wings and a halo, I think it is important the the logo design must reflect the company it is about.
This logo isn't traditionally a way of representing a window cleaner, but I think the use the word ultimate with the strong arm helps represent the message the company is trying to portray. I think if maybe the circle around the edge was replaced with a window it would better emphasize the window cleaning. I like the use of the mountains and scene in the background as it represents the notion of being outside, which is essentially a lot of window cleaning is. The arm also helps put across the physical element of the job, which is important because window cleaning is quite physical.
With all of the logo's above I feel like there could be some colour added. Perhaps blue as it represents water and this could also be used in my design as the client would like blue incorporated.
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