The Brand - Swarovski

Above is the Swarovski logo, which is delicate and quite simple. The colour is neutral and doesn't particularly stand out. This would suggest that the brand would like to be known as elegant and professional as it's logo has quite a corporate feel to it. If I choose this brief then my approach would have to be completely different to the 'feel good' brief. My campaign would have to be serious and more formal as this is the message the brand are trying to convey.

As can be seen in the above images, the branding of Swarovski is very traditional and clean cut and the type is also kept simple. My campaign would have to consider this traditional approach, as producing something too abstract would not fit the brand and wouldn't match the products I would need to promote. The colours are kept more neutral and the picture above seems to be playing on the idea of natural beauty, something that could be said of the Swarovski crystal, this is something I could incorporate into my designs. 

As Swarovski particularly want to appeal to a younger audience, it would be wise to use the above to ranges to appeal to the given target audience. It is very fashionable at the moment to wear Disney jewellery as can be seen on websites such as ASOS and their Disney Couture range. To fit in with current trends, these ranges would be perfect to bring new young customers to the brand and would definitely be much more appealing than the more traditional Swarovski pieces.