I decided to have a look at competitors on the market, to see what sorts of designs brands are using at the moment. I thought this would be able to help me with my own designs as I could see what works and if there were any current trends.
Shloer
The Schloer packaging is kept minimalist and simple, this works well as the bottles are easy to read and establish exactly what they are. The graphics on the bottle are also kept simple and aren't too over powering, I may want to use less bold colours in my own designs so they are not too over powering and take the attention away from the message the brand wants to convey.
Bottle Green
Again the packaging of the above bottle is kept simple, which seems to be a trend amongst this type of beverage. In order to fit in with the current market my campaign will have to represent this, so I may want to consider using a simple style in my designs.
Innocent
This brand is probably the most similar to The Feel Good Drinks Company in the way that they promote their products. They take a light hearted fun approach, rather than a serious approach to advertising the brand and use cute characters throughout the advertising. To make my own campaign as successful I will need to think some sort of character or symbol that could be used in the same way, to make the drinks remembererd and easy to distinguish.
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