Live client brief

Objective:
The purpose of this assignment is to examine pre-production, production and evaluation principles that are generic in the development of a digital media artefact/s. Components of design driven solutions and fitness for purpose will be experienced. Students will understand issues relating to clients requirements and develop, evaluate and present solutions that meet the brief.


The brief

You have been commissioned by the FdA Contemporary Dance – Lewes, to create a range of promotional material for the promotion of their course and major show at the beginning of June 2012.  This is a live assignment, i.e. the commission is real and the Dance Department will use the material deemed suitable and good enough quality in their promotions campaign.  Your client is Claire Coleman, course leader for FdA Contemporary Dance There is a wide range of material you can create for the client, covering the following:- ·       At least one Style Guide each, including a logo design plus colour swatches and font choices to be presented as Branding Guidelines, to be used across the whole range of media solutions. ·       Website design for FdA Contemporary Dance – Lewes based on the WordPress CMS and focusing on the restyling of an existing ‘free’ wordpress template. ·       Social media activity (e.g. YouTube channel, Flickr images, etc) ·       Showreel using existing client content (video and still images) as well as your own filmed sequences. ·       Documentary style short film, using filmed interviews with students and teaching staff/trainers, documenting how a show is put together. Note: Filming to be arranges at times and locations to suit clients needs. The aim of the Client Brief assignment is that you undertake a professional Digital Media Design project, work as a member of a team and interact professionally with a client.  You will negotiate a brief with the client that meets their needs, and fulfills this brief within the resources and time available.  There is a briefing from the client on Wed 22nd  February and you are pitching your proposals in response to this on Wed 7th March.  Throughout this project, you need to be flexible, liaise and correspond with the client and respond to their wishes and their feedback.

There is a mix of group work and individual areas of responsibility in this project.


For this project we will be working as three groups, Web, Graphics and Video, with all groups aiming to bring one completed project out for the client.


I have been placed in the Graphics group with Caroline Floor as our group co-ordinator.

Advancements in Ideas

For the feel good briefs I wanted to create several posters that brought awareness to the Feel Good company. I thought it would be a good idea to keep all the posters with the bottle in the exact same place, with only the imagery and text in different, this would allow for a potential competition where customers could download or print of a blank template with the bottle and logo and create there own feel good moment, and if good enough could then be used as part of the campaign.

In all my designs I have kept the same bottle as it is the clearest and largest image of a Feel Good bottle i could find, also i is only there to help show how the composition of the poster designs works. If my idea was selected I will have created all the posters as vectors so that the bottle can easily be replaced with any newer designs or different flavours without difficulty.

This could be potentially what the template could look like, The  bottle be large to
draw attention to the design helping its image in being remembered.

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Primary Ideas

For my main idea, I have opted to go for a series of posters that reflect a the company principles but in a simple ,stylish way. Having looked at other drinks companies like Red bull and Innocent I want my designs to be done in a way that incorporates some of both these companies strong points.

 I like the simple way the poster is done with the bottles and cartons
being the primary focus

This image is simple but effective, this is certainly something i
wish to try and emulate in my designs